I V O N
Freelance Art Director / Creative
A little visualboard to set the mood.

Auping

This fashionable sleeping brand needed a (visual) way to make their high-end and personalized mattresses more attractive to millennials. Especially in an online world full of upcoming one-size-fits-all-competition.

A little visualboard to set the mood.

A little visualboard to set the mood.

 We wanted to make sure this series of productshots would match the Auping cleanliness and style, this time with a little younger and more messy twist.

We wanted to make sure this series of productshots would match the Auping cleanliness and style, this time with a little younger and more messy twist.

11_AUPING_WebshopMatrassen_ModelKoppel_Ontbijt_0096.jpg
01_AUPING_WebshopMatrassen_Stills_0076.jpg
14_AUPING_WebshopMatrassen_ModelKoppel_Bed_0021.jpg
01_AUPING_WebshopMatrassen_Stills_0090.jpg
   Images are used in social content, the website and webshop.     My role  concept / art direction   Client   Auping    Agency   Your Social    Photography   The Image Makers  /  Eric van den Elsen

Images are used in social content, the website and webshop.

My role
concept / art direction

Client
Auping

Agency
Your Social

Photography
The Image Makers / Eric van den Elsen