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Freelance Art Director / Creative

Mentos

Mentos is that little help to connect and brighten up the day. Make and send your own via WhatsApp, Snapchat, Mail, Facebook or Greetz.nl and be rewarded with a true smile!

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The campaign ran in Australia, USA, Turkey and the Netherlands. 🌎

The campaign ran in Australia, USA, Turkey and the Netherlands. 🌎

Each country received a fully-packed-campaign-kit to give CompliMentos a kick-start. In collaboration with local agencies each version was adjusted to fit the local market the best way possible. Think influencers, outdoor activations, social content and (fingers-crossed ✨) some user generated content.

During the Dutch campaign we've spend a full day spreading love at Utrecht Central Station.

During the Dutch campaign we've spend a full day spreading love at Utrecht Central Station.

Where we've launched some sweet Snapchat filters for the Selfie-Mode-Complimentors. 💕

Where we've launched some sweet Snapchat filters for the Selfie-Mode-Complimentors. 💕

Some Dutch results:

Some Dutch results:

More than 14.600 digital CompliMentos were sent. And 4.600 physical ones via Greetz.nl! The Snapchat lens reached 2,5 million impressions, this is about 1,5 million unique people! 🌟

My role
concept / art direction / design

Client
Perfetti van Melle

Agency
Your Social